Finding 01 · Brands & categories
Which brands and clothing categories have the most sold listings?
These brands and categories had the highest share of items already marked sold in our German sample.
Selected brands
Share of tracked items already marked sold
100 of 133 listings
56 of 76 listings
32 of 46 listings
112 of 210 listings
26 of 66 listings
48 of 122 listings
50 of 133 listings
21 of 97 listings
Selected categories
Share of tracked items already marked sold
56 of 62 listings
105 of 120 listings
86 of 100 listings
103 of 130 listings
111 of 141 listings
64 of 86 listings
47 of 65 listings
17 of 26 listings
Gold shows the largest share in each chart. These numbers describe tracked listing statuses, not the chance your item will sell.
Finding 02 · Asking prices
Where are the tracked listing prices?
Nearly half of the tracked asking prices were €10 or less.
Up to €10
1,853
tracked asking prices
€10–20
970
tracked asking prices
€20–35
555
tracked asking prices
Above €35
477
tracked asking prices
Gold marks the most common asking-price range, not the best selling price.
Finding 03
80–159 characters had the highest like rate
Descriptions of 80–159 characters received slightly more likes per view in our sample.
Description length
Likes per 100 viewsFor sellers: include the item's condition, fit and useful details. Skip filler.
Finding 04
Emojis and bullet points showed a small advantage
Listings with these features received slightly more likes per view. The differences were small.
Emojis
Bullet points
Hashtags
For sellers: use short bullet points. Emojis and hashtags are optional.
Finding 05
Two photos had the highest like rate
More photos did not automatically mean more likes. We did not measure photo quality.
Number of listing photos
For sellers: show the front, back, label and condition clearly.
Three practical takeaways
Check demand
Compare the brand, category and asking price of similar items.
Keep descriptions useful
Use short bullet points for details buyers need.
Show the real item
Use clear photos of the item and its condition.
About the research
Collected by Vintly, presented without seller identities
Based on Vintly dashboard data from October 2026. Sold status is not a verified transaction.
Only grouped statistics are shown. No seller names or individual listings.
How were the results calculated?
Vintly analysed 8,676 distinct tracked listings from 280 connected sellers. Its export contained 10,075 listing snapshots observed between 24 September and 26 October 2026.
The charts use 1,596 currently active listings from 218 sellers with at least ten recorded views, a recorded favourite count and a known description length. Each listing contributes its likes divided by views. The displayed value is the median across listings in that group, rounded to one decimal place.
The sold-status charts cover only Germany/EUR groups with at least 20 listings and 10 sellers. This is a self-selected sample of Vintly-connected accounts, not a representative sample of all Vinted users. The export contains many single snapshots and sometimes unusual marketplace or currency labels. Historical sold statuses do not prove a completed transaction; only 61 active-to-sold status changes were actually observed. We therefore do not present a sell-through rate, exact time-to-sale, realised prices or causal claims about what sells.
This is exploratory, unadjusted research. Differences may arise from brand, price, seller behaviour, listing age, market and category. The charts are not randomized experiments and should not be treated as performance guarantees.
Cite this research
Vintly Research (2026). What Gets Attention on Vinted? Vintly Resale Research 2026.Original analysis of connected seller-dashboard data. Vintly, vintly.xyz.
https://vintly.xyz/research/vinted-resale-report-2026
Independent Vintly research, not endorsed by Vinted.